Rational Choice  /  Industry
PRIVATE & CHARTER SCHOOLS
PRIVATE & 
CHARTER SCHOOLS

Grow Your Enrollment With The Right Families.

PRIVATE AND CHARTER SCHOOLS

Grow Your Enrollment with Predictable, Qualified Leads.

Students Added Last Year

9236

(First School)

Enrollment Growth

35%

(Second School)

Website Visits

2m+

(Total)

Social Media Impressions

60m+

(Google, Facebook, etc)

YOU'RE NOT JUST LOOKING FOR LEADS...

YOU'RE LOOKING FOR THE RIGHT FAMILIES

We generate new inquiries and tours with our Constant Client System, our proven marketing framework built specifically for schools ready to grow.

Most schools we talk to are running on referrals, community events, or outdated ads. The results?

  • ❌ No system for attracting new families 
  • ❌ Unpredictable lead volume
  • ❌ No visibility for families moving into the area
  • ❌ Website visitors who leave without a trace
  • ❌ Messaging that blends in instead of standing out
GET OUR FREE ENROLLMENT GUIDE

WHO WE ARE

We’re a performance-driven digital marketing agency with deep expertise in ENROLLMENT MARKETING. We specialize in helping private and charter schools grow.

Our Constant Client System focuses on delivering one key outcome: consistent, qualified inquiries from values-aligned families.

We are the experts in solving challenges like shifting demographics and limited admissions bandwidth

More than ad buyers: we build the full lead generation ecosystem:

  • ✔️ Messaging that resonates
  • ✔️ High-converting landing pages
  • ✔️ Automated follow-up
  • ✔️ Transparent performance reporting

A true partner to your admissions team helping you attract the right families and turn more inquiries into enrollments.

READY TO ATTRACT MORE FAMILIES?

WHO WE ARE

We’re a performance-driven digital marketing agency with deep expertise in ENROLLMENT MARKETING .

‍

‍We specialize in helping private and charter schools grow. Our Constant Client System focuses on delivering one key outcome: consistent, qualified inquiries from values-aligned families.

We are the experts in solving challenges like shifting demographics and limited admissions bandwidth.

READY TO ATTRACT MORE FAMILIES?

“We were behind our enrollment goal mid-year. Rational Choice helped us finish 25% ahead.”

Logo icon for Colorado Springs School

“We went from zero digital leads to a full tour calendar in 6 weeks.”

‍

Logo of Evergreen Country Day School

WHAT WE DELIVER

We help schools increase qualified FAMILY inquiries with a fully-managed system that includes
Digital Ads (Google & Meta)
We highlight what makes your school special: whether it’s small class sizes, faith-based values, or standout academics, and deliver that message directly to the families who care most.
Conversion-Focused Landing Pages
No more sending families to a cluttered homepage. We build a focused landing page tailored to your unique value: optimized for your school’s unique value proposition.
Automated Email Follow-Up
Once families opt in, they enter a custom email flow that nurtures interest and builds trust: all before your team even picks up the phone.
Strategic Insights & Collaboration
We meet with your team regularly to review results, identify patterns, and fine-tune your lead generation system.
BOOST ENROLLMENT: GET OUR FREE GUIDE

WHAT WE DELIVER

We help schools increase qualified inquiries with a fully-managed system that includes
Digital Ads (Google & Meta)
We highlight what makes your school special: whether it’s small class sizes, faith-based values, or standout academics, and deliver that message directly to the families who care most.
Conversion-Focused Landing Pages
No more sending families to a cluttered homepage. We build a focused landing page tailored to your unique value: optimized for your school’s unique value proposition.
Automated Email Follow-Up
Once families opt in, they enter a custom email flow that nurtures interest and builds trust: all before your team even picks up the phone.
Strategic Insights & Collaboration
We meet with your team regularly to review results, identify patterns, and fine-tune your lead generation system.

WHAT WE CAN DO FOR YOU

We help schools increase qualified inquiries with a fully-managed system that includes
Digital Ads (Google & Meta)
We highlight what makes your school special: whether it’s small class sizes, faith-based values, or standout academics, and deliver that message directly to the families who care most.
Conversion-Focused Landing Pages
No more sending families to a cluttered homepage. We build a focused landing page tailored to your unique value: optimized for your school’s unique value proposition.
Automated Email Follow-Up
Once families opt in, they enter a custom email flow that nurtures interest and builds trust: all before your team even picks up the phone.
Strategic Insights & Collaboration
We meet with your team regularly to review results, identify patterns, and fine-tune your lead generation system.

YOU MIGHT BE THINKING...

(and how we answer them)
“We already advertise in the community.”
That's great:  but our system targets families actively searching for schools or moving into your area.
“Our website already has a contact form.”
Most families leave before filling it out. We build dedicated pages designed to capture interest right away.
“We’re not a big team, we don’t have time to manage this.”
You don’t have to. We handle everything from ad copy to email writing. Your only job is to respond to interested families.
“We’ve tried Facebook ads before and didn’t get results.”
The difference is the system. Ads, landing page, and follow-up must work together. That’s where we come in.
GET OUR ENROLLMENT MARKETING GUIDE

WHAT OTHER SCHOOLS ARE SAYING

“We were behind our enrollment goal mid-year. Rational Choice helped us finish 25% ahead.”

Logo icon for Colorado Springs School

“We went from zero digital leads to a full tour calendar in 6 weeks.”

‍

Logo of Evergreen Country Day School

WHAT'S OUR OFFER?

We’ll drive high-intent and mission-driven families to your admissions team.Schools that partner with us see dramatic improvements in overall leads, qualified families, and overall enrollment.

WHO WE ARE

We’re a performance-driven digital marketing agency with deep expertise in enrollment marketing.

‍While we work with a range of mission-driven organizations, we’ve developed a specialized system for helping private and charter schools grow through digital lead generation. Our Constant Client System is designed to deliver one thing: consistent, qualified inquiries from families who align with your school’s values.


‍

We understand the unique challenges schools face — from shifting demographics to limited internal bandwidth. That’s why we don’t just run ads. We build the full ecosystem: from compelling messaging and high-converting landing pages to automated follow-up and clear reporting.

We become a true partner to your admissions team, driving the right families to your door and helping you turn more inquiries into enrollments.

FAQ

What is Rational Choice?

Rational Choice is a specialized advertising agency that drives profitable growth for private, charter, and other alternative-to-public schools. We offer tailored Landing Pages, Paid Ads, and Email Marketing services designed to increase visibility, attract high-intent families, and turn inquiries into loyal mission-based students.

Our data-driven approach and niche focus mean we deliver inquiries that work specifically for the school's strengths.

Who do you work with?

We work with private, charter, and other alternative-to-public schools, catering to decision-makers like parents and grandparents. Our clients are typically looking to overcome unprofitable past marketing efforts and want a partner with deep industry knowledge.

We serve schools who are ready to accelerate the growth of their inbound inquiries, build family loyalty, and see a strong return on their digital marketing investment.

What is your pricing model?

We offer our services at a fixed monthly fee, often cheaper than hiring a single marketing manager in-house.

2025 Rational Choice